Theeducational + entertainingvalues of the contents constitute the core
values ofTHE 12 FAMILY
theme as a brand,and
promote the brand image. Theeducational valuesof the contents
satisfy the need of the parents and teachers (who
determine the children'sspending behaviour), and
meet the desire of the society at large. Theentertaining valuesof
the contents capture the psychologicalneed of the
children.
The contents will move the tripartite
and interactive
spending patterns of the parents, teachersand children
simultaneously, leading to a recognition of the brand
value, and forming a correlative desire to spend on
the merchandise (and services) in connection with THE 12 FAMILY. The contents drive the
merchandise licensing
of THE 12 FAMILY,and
the business of our
feature stores calledSTARTS
CARTOON CLUB, either
under our direct management or the franchise operation.
