公司简介

[1]

[3]

[4]

[5]

We have a solid and long-term business model,　based in Shanghai, China, that converts the twelve zodiac animals in the Chinese folk culture, into the related intellectual property rights (including copyrights, trade marks and patents), of THE 12 FAMILY cartoon characters, the correlative contents and visual images. We treat these categories of the intellectual property rights as the main (intangible)　assets, which can generate multiple appreciations in the future value, when they are being applied to a vast array of commercial purposes, by means of merchandise licensing, franchising, etc.
Our market segments are the children of 2-12 years old．

　　我们拥有一套以中国上海为营运基地的长期、稳妥的经营模式，把中国民俗文化最具有普遍价值的十二生肖，塑造为12生肖全家福卡通造型、以及相关的内容和标识组成的知识产权（包括著作权、商标权和专利权）。我们把此类知识产权作为主要的（无形）资产，通过倍数增值的方式（如授权使用、授权经营等），不断地延伸使用在各种商业领域。
　　我们的市场定位是2-12岁儿童。

Yellow is the symbolic colour of
　　　chinese culture.
Yellow is a sex-neutral colour.
Yellow is the colour of the morning sun
　　　--the colour for children.
Yellow is a colour to alert people.
Yellow is the colour to create value.